Our team worked closely with the Walgreens to create a series of animations to be used in the Apple App Store and Google Play Store, highlighting the latest version of the Walgreens App. The animations combine animated vignettes with screen captures to take viewers through the app’s capabilities, with variants for iPhone and Google Play.

The videos utilized many of the same elements for both platforms but required completely different aspect ratios: vertical and horizontal. For the App Store, the animations required two sets to be created in order to match with the unique screen requirements of the iPhone X. Elements of the user interface were captured using screen captures. However, some scene required significant revisions or the addition of new elements created by our team.

After the creation of these initial app previews, my team and I went on to produce all of Walgreens animated online content over a period of three years.