ELSCO - Roller Guides
ROLES: Creative Direction / Art Direction / 2D Animation / Producing
ELSCO, a leading manufacturer of Roller Guides for elevators, wanted to showcase the benefits of their innovative product in a visually compelling way. They partnered with our team to create an explainer animation that would highlight the features of their Roller Guides.
I took inspiration from architectural plans and renderings to create a unique visual style for the animation. The animation combined 2D animation with 3D elements designed to match the 2D style, creating a seamless and engaging viewing experience. The animation effectively highlighted the benefits of ELSCO Roller Guides, showcasing their durability, efficiency, and ease of use. The architectural-inspired style not only made the animation visually appealing but also helped convey the precision and reliability of the Roller Guides.