Skuid, a leading platform for creating bespoke business applications, sought a fun and engaging way to introduce potential customers to their services. They turned to Franc to create a playful explainer animation.

A key piece of the explainer was the development of bright, friendly, diverse characters that would appeal to a wide audience. These characters became the cornerstone of Skuid’s branding; used throughout their website and other marketing materials.

The explainer animation successfully captured the essence of Skuid’s platform, using a blend of humor and warmth to engage viewers. Despite the technical nature of the content, the animation remained approachable and easy to understand, reflecting the warm playfulness of the Skuid brand.