Our team partnered with GBMC to create a series of animations that give viewers a high-level understanding of all the nuanced ways GBMC cares for patients. The audience ranged from patients to donors and needed to be bold, easy to follow, and emotionally compelling. 

I designed a new visual approach that centered around a diverse cast of characters. A carefully controlled color palette focuses the viewer and highlights key elements. Traditional cel animation was used strategically to add fluid motion when needed. At times portions of characters’ bodies, like arms, were animated with cel animation and composited with 2D animation to give them life and movement. All the flowing background shapes were created with cel to give them a handcrafted and natural feel.