eDriving - Scalable Content System

ROLES: Creative Direction / Art Direction / Illustration / 2D Animation / Producing

When we began collaborating with eDriving, they were already a leader in global driver risk management. However, they lacked a unified brand across their content. The team had substantial content needs, requiring large volumes of educational materials for their driving training program and an extensive array of marketing assets to showcase their diverse offerings. Operating in 125 countries, eDriving needed content that could resonate with a global audience while being adaptable to the driving differences between countries.

We created a full motion design library and system that could be used to efficiently produce this volume of content. Everything was designed to be as flexible as possible to allow for future tweaks or translation/regionalization. These design assets have been used across eDrivings sales and marketing materials including web, social, and in-person events and presentations.

Franc's scalable content system enabled eDriving to produce high-quality, region-specific content efficiently, ensuring consistency and adaptability across all visual communications.This relationship with the eDriving team has continued after their acquisition by Solera, showcasing the strength and adaptability of our collaboration, which helped play a role in making eDriving an attractive acquisition target.

Previous
Previous

USAID

Next
Next

MyEyelab