The Consumer Technology Association (CTA) produces a vast array of video and animation content but lacked cohesive guidelines, leading to inconsistency. I was tasked with designing comprehensive guidelines to ensure visual, tonal, and audio alignment across all live-action, animated, and mixed media content.

To achieve this, I conducted a thorough analysis of existing CTA content to identify inconsistencies and areas for improvement. Through collaborative workshops with key stakeholders, I gained insights into their vision and requirements. I then developed detailed guidelines outlining color schemes, typography, logo usage, narrative voice, style, and audio specifications.

In addition to the guidelines, I designed a package of animated templates to streamline content creation and maintain consistency. These templates were versatile and easy to use, significantly reducing production time while ensuring every piece of content adhered to the new standards.